Privacy Policy

Effective Date: 10/01/2025
Website: https://www.iconsperformance.com

Icons Performance (“we,” “our,” “us”) operates this website and values your privacy. This policy explains how we collect, use, and protect your information when you use our site, make purchases, or engage with our services.

Who We Are

Our website address is: https://www.iconsperformance.com.
Icons Performance is a motorsports and automotive media company providing content, marketing services, and merchandise sales through our online platform.

Information We Collect

We collect information in several ways:

  • Personal Information: Name, email, phone number, billing/shipping address, and payment information when you make a purchase or fill out a form.

  • Comments and Submissions: Data entered into comments, contact forms, or checkout pages.

  • Automated Information: IP address, browser type, and activity through cookies and analytics tools.

  • Media Uploads: Any images or files uploaded to the website.

  • SMS Consent: If you opt in, we collect your phone number for text notifications.

Comments

When visitors leave comments, we collect the data shown in the comments form, plus the visitor’s IP address and browser user agent string to help detect spam.
An anonymized string (hash) created from your email address may be provided to the Gravatar service to check if you are using it. Gravatar’s privacy policy is available at https://automattic.com/privacy/.
After approval, your profile picture is visible in the context of your comment.

Media

If you upload images to the site, avoid uploading files with embedded location data (EXIF GPS). Visitors can download and extract location data from images posted on the site.

Cookies

We use cookies to improve your browsing experience and site performance.

  • If you leave a comment, you may opt in to save your name, email, and website in cookies for convenience (lasts one year).

  • Login and session cookies manage user access and expire after standard timeframes.

  • Analytics cookies help us understand site usage.

  • Disabling cookies may affect functionality.

Embedded Content from Other Websites

Articles or pages may include embedded content (e.g., YouTube videos, Instagram posts, or articles). Embedded content behaves as if the visitor has visited that website directly.
Those websites may collect data, use cookies, and track interactions according to their own privacy policies.

How We Use Your Information

Your data helps us:

  • Process purchases, payments, and shipments.

  • Provide media and marketing services.

  • Improve user experience and site performance.

  • Send transactional and promotional communications.

  • Stay compliant with laws and protect against fraud.

We may use trusted third-party partners, including:

  • Printful – merchandise fulfillment

  • Stripe / PayPal – payment processing

  • Google Analytics – traffic insights

Each has its own privacy policy governing data use.

SMS Communications (A2P 10DLC Compliance)

By providing your phone number, you consent to receive SMS messages from Icons Performance regarding updates, offers, or order status.

  • Message frequency may vary.

  • Standard message and data rates may apply.

  • Reply STOP to unsubscribe or HELP for assistance.

  • We never sell or share phone numbers for third-party marketing.

Who We Share Your Data With

  • Payment and fulfillment partners (Stripe, Printful, etc.) for order processing.

  • Analytics and anti-spam services to maintain site integrity.

  • If you request a password reset, your IP address will be included in the reset email.
    We do not sell your personal data.

How Long We Retain Your Data

  • Comments and metadata are retained indefinitely to auto-approve future comments.

  • Registered users’ profiles remain stored until deleted.

  • Transactional data may be kept for legal or accounting purposes.

What Rights You Have Over Your Data

You can request an exported file of your personal data or ask us to erase it.
This does not include data retained for administrative, legal, or security purposes.
To make a request, email [inspire@iconsperformance.com].

Where Your Data Is Sent

Visitor comments and submissions may be checked through automated spam detection and analytics services.

Data Protection

We use SSL encryption and industry-standard safeguards to protect your data. Access is restricted to authorized personnel only. Payment data is processed securely through third-party providers.

Your Consent and Control

By using our website, you agree to this policy. You may withdraw consent at any time by contacting us or opting out of marketing communications.

Changes to This Policy

We may update this Privacy Policy periodically. Any revisions will be posted here with a new effective date.

Contact Us

Icons Performance
Email: [inspire@iconsperformance.com]
Website: https://www.iconsperformance.com